Havas Worldwide has taken a majority equity stake in Socialistic, a new social media driven agency led by industry veteran Colleen DeCourcy.
The Socialistic studio in New York will house a team of application technologists working alongside a network of journalists, writers and videographers who understand the new direction of media, with creative and strategic leadership that has been trained in both the advertising industry and the technology sector.
Colleen DeCourcy, CEO of Socialistic. “Our output isn’t campaign driven; it’s product and community driven. And that’s a big change from the normal agency model.”
“Our industry used to be just about having the best talent. It’s now about talent and technology,” said David Jones, global CEO of Havas Worldwide.