Havas Worldwide has taken a majority equity stake in Socialistic, a new social media driven agency led by industry veteran Colleen DeCourcy.
The Socialistic studio in New York will house a team of application technologists working alongside a network of journalists, writers and videographers who understand the new direction of media, with creative and strategic leadership that has been trained in both the advertising industry and the technology sector.
Colleen DeCourcy, CEO of Socialistic. “Our output isn’t campaign driven; it’s product and community driven. And that’s a big change from the normal agency model.”
“Our industry used to be just about having the best talent. It’s now about talent and technology,” said David Jones, global CEO of Havas Worldwide.
Socialistic For The Capitalistic
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.