Social Space Fermentation


Social media marketing and analytics provider, Lift9, sees some needle movement in the wine industry.

For instance:
* 700,000 people watch wine related videos each month.
* Over 7000 wine tweets/ day
* Over 1300 wine bloggers
* The wine experience has become portable with over 300 iPhone apps.

Wine is a topic with many passionate fans, so it’s only natural that these passionistas would take to the Social Web. I did it myself a year ago at Liquid Oregon.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. David,
    My buddy, Rick Bakas is a former freelance Art Director, who is now the Director of Social Marketing at a winery in Napa. It was a position they created just to hire him. He was a great designer to work with, and now he’s the mack daddy of wine marketing. Just started last year.
    http://rickbakas.com/?page_id=80