Social Media Rumblings

Social media consultant Brian Oberkirch is not fond of TechCrunch’s oversimplified Kevin v. Evan post. And Oberkirch didn’t like Kent Newsome’s post on the 5 stages of blogging much better.
So what does Oberkirch like?

I actually think the ‘King of the Mountain’ approach to tracking startups is disrespectful to the idea of entrepreneurship. Like every new thing has to be an ‘x-killer’ or it doesn’t merit review. I believe in the power of unique user experiences to create lots of value and, therefore, lots of new businesses. I believe in the connective power of the Web to create a truly global community and market for the quirkiest of ideas. I believe that lifetimes are measured out in coffee spoons and not deposit slips, and I will talk about the Web accordingly.
And I will fly the flags of my friends who are living examples of just this sort of thing: Ben Brown, Adaptive Path, Satisfaction, Amit Gupta, Mule Design, Dogster and on & on.

One of the things not said by Oberkirch is this: When a site like TechCrunch rockets into orbit, it leaves its grassroots community behind. TechCrunch, one might argue, is now mainstream media.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. In what world is TechCrunch mainstream? Such a world may be too geeky even for me. One of the least interesting things Mike & co. could do is to start acting like an old skool media outlet.
    However loud their voice at present, that Website is the hub for several hundred thousand people who are interested in certain kind of Web apps and startups. That’s the value — much more so that retrenching in the boring kinds of horse race write-ups that make other tech pubs so useless for people who want to make stuff.
    More O’Reilly, less CNET.

  2. Brian, you move at internet speed!
    Perhaps I need to clarify. By “mainstream” I don’t mean Michael’s blog is the People Magazine of technology. I do mean he’s not as concerned with fostering community as someone like yourself, or myself. I’m not saying it’s a bad thing. If AdPulp had that kind of traffic, I’d be more concerned with keeping the income rolling in. It’s just the nature of things.