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Social Gaming The Oscars: @JCPenney #OscarsTrivia

February 27, 2011 By Leave a Comment

The exclsuive retail sponsor for the 83rd Annual Academy Awards, JCPenney hopes to catch the attention of ceremony watchers who are simultaneously using Twitter, according to Clickz.
The contest is live now on Twitter. Here is one of the brand’s first questions:
Twitter_JCPenney.jpg
The first person who tweets the correct answer and mentions JCPenney receives a $20 gift card from the retailer.
winner.jpg

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Filed Under: Event Marketing, Media Trends, Merchandise, Micro-Blogging, Promotions, Twitter
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.