Social Gaming The Oscars: @JCPenney #OscarsTrivia

The exclsuive retail sponsor for the 83rd Annual Academy Awards, JCPenney hopes to catch the attention of ceremony watchers who are simultaneously using Twitter, according to Clickz.
The contest is live now on Twitter. Here is one of the brand’s first questions:
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The first person who tweets the correct answer and mentions JCPenney receives a $20 gift card from the retailer.
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.