Social Media Is Money, When You Learn How To Milk It

What role does social media play in the hiring process? According to MBAOnline, social media is how hiring gets done in this day and age. Maybe they’re correct, and maybe their data needs some scrutiny by ball busting number crunchers.

I’m not buying the stats in this infographic. Are you?

As Media Bistro points out, “an eyebrow-raising 36,600,000 Americans used social media to find work, representing about 16 percent of the adult population.” If that were true, I’m sure President Obama or all of his rivals would have claimed victory for it.

Good data or bad, I’m wondering, do you have anecdotal evidence you can bring to the debate?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. It seems reasonable that the number of folks using social media to find work and network professionally is on the rise, but those numbers seem a bit inflated to me. I’m with you, David. I’d like to see some scrutiny of those stats.