Soc Nets Are The New Epidemic

The New York Times looks at LifeAt.com, a social networking site that creates password-protected Web sites for apartment buildings and housing developments.
lifeat-your-building-ad.gif
The company, based in Brooklyn, is surviving on the roughly $6,000 it receives from each building that signs up for the service. It does not charge the buildings yearly fees.
More than 335 buildings have joined since LifeAt began in March. About 600 more buildings are scheduled to introduce LifeAt Web sites by year’s end. The company does not currently share ad revenues with the buildings, but Mr. Goldstein said that could change.
Among buildings with LifeAt Web sites, Mr. Goldstein said, residents of 64 percent of the units have created personal pages. Property managers, who give residents login and password information, also use the sites to post news about maintenance work and vacancies.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.lifeat.com/corporate/wp Kelley

    Would you use LifeAt if it was in your building?

  • http://adpulp.com David Burn

    Of course. But I live in a gated community. Maybe there’s an opportunity there too. Or how about this…soc nets organized by zip code? That could be big. In fact, I better get to work on that one.

  • http://neighborology.com Tom

    There is another website that launched recently called Neighborology (http://neighborology.com) that offers everything that lifeat.com offers and more for free. I think they started in Charlotte, NC but it looks like they are setup for the US.