Soc Nets Are The New Epidemic

The New York Times looks at, a social networking site that creates password-protected Web sites for apartment buildings and housing developments.
The company, based in Brooklyn, is surviving on the roughly $6,000 it receives from each building that signs up for the service. It does not charge the buildings yearly fees.
More than 335 buildings have joined since LifeAt began in March. About 600 more buildings are scheduled to introduce LifeAt Web sites by year’s end. The company does not currently share ad revenues with the buildings, but Mr. Goldstein said that could change.
Among buildings with LifeAt Web sites, Mr. Goldstein said, residents of 64 percent of the units have created personal pages. Property managers, who give residents login and password information, also use the sites to post news about maintenance work and vacancies.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Would you use LifeAt if it was in your building?

  2. Of course. But I live in a gated community. Maybe there’s an opportunity there too. Or how about this…soc nets organized by zip code? That could be big. In fact, I better get to work on that one.

  3. There is another website that launched recently called Neighborology ( that offers everything that offers and more for free. I think they started in Charlotte, NC but it looks like they are setup for the US.