Soap Maker Wipes Away Artifice

Thanks to Greedy Girl for pointing to Dove’s new Campaign For Real Beauty.
Greedy Girl says, “I

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Of course, advertising (effective and not) has been about projecting false realities for as long as anyone can recall.Yep. Greedy Girl views this as “creating positive futures” for ourselves; maybe occasionally it does. More often I suspect it helps us to fashion an unhappy present.
    Perhaps Dove does represent a move away from this unhappy practice.

  2. “An unhappy present” is preceisely what leads so many to the plastic surgeon’s office–a growing trend I find totally disgusting.
    As we continue to discuss ethics in advertising, one area that needs to be closely examined is the practice of airbrushing images. The women on magazine covers and in ads, do not, in fact, look that way in real life. Yet, too many real women want to emulate this falseness.
    Here again, we have blatant false advertising and we can see the results, plain as day. Not pretty.

  3. Princes Leia’s expanding breasts

    If you can dream – and not make dreams your master Kipling Apparently, if you compare the Princess Leia doll produced after the original Star Wars movie circa 1978 and the ones out today, there’s a difference. In the intervening…