So Much For Saturn


Ad Age reports that “It’s the end of the road for Saturn, as General Motors pulls the plug on the iconic car brand following an11th-hour breakdown in talks with would-be buyer Roger Penske.”
Penske terminated the deal because it was unable to secure a source of new product beyond what GM would build on contract.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.