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So Much Better Than A “Like” On Facebook

January 28, 2012 By Leave a Comment

Eyeglasses purveyor, Warby Parker, did something right. We know this because Marsha, a customer from New Orleans, conveyed her brand love in a box of goodies from the Crescent City.

I’ll take beignets from Cafe Du Monde over a Facebook “Like” every time.

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Filed Under: Customer Service, Global Microbrands, Lifestyle Marketing, Loyalty Programs, Relationship Marketing, Small Business, Social Media
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.