Snow White’s A Sister

Here’s some of that “dramatize the product benefit stuff” I like to talk about. This ad for Nivea self-tanning spray, care of TBWA\ Brussels does that, but in this case, one might be inclined to ask why.
nivea.jpg
Thanks to Frederik Samuel for the pointer.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.