Snow White’s A Sister

Here’s some of that “dramatize the product benefit stuff” I like to talk about. This ad for Nivea self-tanning spray, care of TBWA\ Brussels does that, but in this case, one might be inclined to ask why.
nivea.jpg
Thanks to Frederik Samuel for the pointer.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.