Smells Like School Spirit

from Forbes: Branded products have long been a strong draw in college stores, where they represent 10% of sales to identity-seeking students and nostalgic alums. But recently other consumers are buying into college brands as well. “Here’s what I think is interesting,” says Find/SVP analyst Kate Pennell, “foreign tourists are now snapping up college logos the way Americans go for Herm

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.