Sleeping With Sharapova

Octopus Drop Kick reports on this truly odd brand extension (that steals from Nike and a famous athlete all at once).
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A Japanese company is offering pillows shaped like tennis star Maria Sharapova’s breasts and lap.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.