Slate Disses The Clios

Want an outsider’s perspective on the Clio’s? Read Slate magazine writer Seth Stevenson’s report:

For an awards gala, the vibe here is distinctly self-hating. Even the eminent old-timers are cynical. At the Lifetime Achievement dinner on Sunday night (held in a ballroom of the Ritz-Carlton’s mammoth oceanside compound here in South Beach), the Clios honored Bob Greenberg. Greenberg is the chairman of the agency R/GA, and a man the New York Times recently called “Madison Avenue’s 30-Second Spot Remover.” Dressed all in black, he stood before the halibut-nibbling masses and proclaimed the 30-second television spot the “most expensive form of advertising” (often $20,000 per second, by his calculation) and also the “least efficient.” It was an admirably iconoclastic speech (and cheers to the Clios for feting an iconoclast rather than a politicker). But it was a downer. Where’s all the puffery, I wondered. Isn’t that what awards shows are for?
Luckily, Monday night’s event had puffery to spare. Throngs of tipsy “creatives” from around the world (many dressed in New York black, many others in skateboard couture) packed Miami’s Jackie Gleason Theater, eager to applaud the winners in categories such as “Internet Advertising,” “Print/Posters,” and “Design.” The mood was bouncy, as 1) no one was forced to ponder the demise of television advertising, because the awards for TV and radio work aren’t given out until tonight, and 2) there had been an open bar for a full two hours leading up to the show. When you’re trying to ignore industrywide malaise, liquor helps.

Frankly, if I had gotten an all-expenses paid trip to the Clio’s, I wouldn’t be suffering from maliase. But I might be liquored up.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com David Burn

    “The Halibut nibbling masses.” That’s good stuff.

  • johnny

    HERE ARE DISSES
    Yo mom is so fat that when i bumbed in to her i got bumped back to first grade
    Yo mom is so hairy she has afros on her nipples
    Yo mom is so dumb, that when she was yelling at an envelope she was trying to send a voicemail