Skimming Isn’t Knowing

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Newser is an aggregator with an attitude.

Face it: there’s too much news. At Newser, we choose the most important stories from hundreds of US and international sources and reduce them to a headline, picture, and two paragraphs. And we do it 24/7–you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

From a purely marketing standpoint, “Read less, know more” isn’t a bad tagline. But it is loaded. The line assumes we’re drowning in data and that Newser’s condensed product is the lifeline we need to get to shore.
It’s a provocative line, but unbelievable. “Read more, know more” is more like it.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.