Skimming Isn’t Knowing

Newser is an aggregator with an attitude.

Face it: there’s too much news. At Newser, we choose the most important stories from hundreds of US and international sources and reduce them to a headline, picture, and two paragraphs. And we do it 24/7–you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

From a purely marketing standpoint, “Read less, know more” isn’t a bad tagline. But it is loaded. The line assumes we’re drowning in data and that Newser’s condensed product is the lifeline we need to get to shore.
It’s a provocative line, but unbelievable. “Read more, know more” is more like it.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.