Sir Charles Is Counting Calories with Weight Watchers

Here’s your chance to compete with Charles Barkley. The NBA legend has gained 100 pounds since his playing days, but he’s reversing that trend with the help of Weight Watchers.

I like this B-roll, as well:

According to Marketing Daily, men’s weight-loss efforts account for roughly 15% of the overall market, or $9.3 billion.

In related news, Nutrisystem has hired Terry Bradshaw as its celebrity spokesperson. The former Pittsburgh Steelers quarterback has lost 32 pounds on the company’s new Success program so far.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.