Sir Charles Is Counting Calories with Weight Watchers

Here’s your chance to compete with Charles Barkley. The NBA legend has gained 100 pounds since his playing days, but he’s reversing that trend with the help of Weight Watchers.

I like this B-roll, as well:

According to Marketing Daily, men’s weight-loss efforts account for roughly 15% of the overall market, or $9.3 billion.

In related news, Nutrisystem has hired Terry Bradshaw as its celebrity spokesperson. The former Pittsburgh Steelers quarterback has lost 32 pounds on the company’s new Success program so far.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.