Silvercar Knows What Travelers Want (an A4) And How To Deliver It (Fully Loaded)

Mass customization. Affordable luxury. Digital disruption.

Welcome to Silvercar, an innovative new rental car company operating today at four Texas airport locations (DFW, DAL, AUS and HOU).

I don’t know about you, but next time I fly to Texas, I intend to leave the airport in a 2013 Audi A4 sports sedan, outfitted with navigation, satellite radio and a Wi-Fi hot spot.

According to Entrepreneur, Silvercar’s iOS and Android apps lead customers through the entire rental process, including unlocking the vehicle for them and automatically syncing satellite radio preferences and phone contacts. Dropping off the car is equally simple; the Audi automatically logs mileage, tolls and fuel used.

Luke Schneider, the company’s CEO says, “Regardless of the city you’re in, you get into your car and your preferences–climate control, radio and seat-positioning settings, itinerary destinations, even favorite restaurants–are already programmed in.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.