Silk Pajama Wearers Taking It To The Bank

John Battelle is pleased with the progress his new firm, Federated Media, made in 2006.

I won’t gloat, but I will tell you all this: We beat my year’s estimated revenues by nearly 30%, and this fall, we were booking well over a million a month in new business. By mid January or so we’ll be announcing an amazing array of new sites joining FM, and I feel very confident that the model is viable. Perhaps FM won’t be that model’s ultimate expression, but I am so proud of what we’ve built – more than 100 sites, more than 300 million pageviews a month, a more than eight-figure annual run rate, and nearly 30 amazing people, all working toward one goal – making conversational media and marketing work for authors, entrepreneurs, and marketers. I’m very, very happy with how it’s turned out so far.

That’s over one million a month in online ad revenue generated from a small selection of popular blogs.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.