John Battelle is pleased with the progress his new firm, Federated Media, made in 2006.
I won’t gloat, but I will tell you all this: We beat my year’s estimated revenues by nearly 30%, and this fall, we were booking well over a million a month in new business. By mid January or so we’ll be announcing an amazing array of new sites joining FM, and I feel very confident that the model is viable. Perhaps FM won’t be that model’s ultimate expression, but I am so proud of what we’ve built – more than 100 sites, more than 300 million pageviews a month, a more than eight-figure annual run rate, and nearly 30 amazing people, all working toward one goal – making conversational media and marketing work for authors, entrepreneurs, and marketers. I’m very, very happy with how it’s turned out so far.
That’s over one million a month in online ad revenue generated from a small selection of popular blogs.
