Silk Pajama Wearers Taking It To The Bank

John Battelle is pleased with the progress his new firm, Federated Media, made in 2006.

I won’t gloat, but I will tell you all this: We beat my year’s estimated revenues by nearly 30%, and this fall, we were booking well over a million a month in new business. By mid January or so we’ll be announcing an amazing array of new sites joining FM, and I feel very confident that the model is viable. Perhaps FM won’t be that model’s ultimate expression, but I am so proud of what we’ve built – more than 100 sites, more than 300 million pageviews a month, a more than eight-figure annual run rate, and nearly 30 amazing people, all working toward one goal – making conversational media and marketing work for authors, entrepreneurs, and marketers. I’m very, very happy with how it’s turned out so far.

That’s over one million a month in online ad revenue generated from a small selection of popular blogs.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.