Silicon, Money & Rock ‘n’ Roll

By now, we’ve all heard the “Intel inside” audio cue about a million times. It’s deeply lodged.
Now, a new brand campaign from Venables Bell & Partners takes us inside Intel.

Adfreak mentions that Ajay Bhatt, who helped develop the USB, is portrayed by an actor in the “Rock Star” ad above, but I’m not sure that matters much. Fact is, people who make highly functional things–engineers–are indeed rock stars today. This spot is tapping the right nerve.

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