Silicon, Money & Rock ‘n’ Roll

By now, we’ve all heard the “Intel inside” audio cue about a million times. It’s deeply lodged.
Now, a new brand campaign from Venables Bell & Partners takes us inside Intel.

Adfreak mentions that Ajay Bhatt, who helped develop the USB, is portrayed by an actor in the “Rock Star” ad above, but I’m not sure that matters much. Fact is, people who make highly functional things–engineers–are indeed rock stars today. This spot is tapping the right nerve.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.