Sierra Mist Tries Fake News

“On The Bubble” is an animated newscast put on by group of fictional cash-strapped 20-something students in a dorm room at the equally fictional Middle Town Community College.
According to Ad Age, it’s also a content play from PepsiCo’s Sierra Mist, although there is no brand presence on the site or in the fake newscasts.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.