Frankly much political advertising is of the shoddiest sort, barely a notch above what’s produced for used car lots and local exterminators. So, it warms the Birkenstock-wearer in me to note that one of the more venerable environmental groups has taken the camera by the hand, as it were, and developed long-format programming that effectively “sells” their world-view.
Emmy Award-winning Sierra Club Productions develops and produces dramatic and non-fiction television and film programming that reflects the Sierra Club’s belief that every person is connected to, inspired by, and responsible for the natural world.
Now in production: Sierra Club Chronicles captures the extraordinary efforts of ordinary people across America: ranchers in New Mexico, emergency medial technicians in New York City, fishermen in Alaska, neighbors of a chemical plant in Mississippi all united in common cause – the fight to protect their families, communities and the lands and livelihoods they love from pollution, corporate greed and short-sighted government policies.
Sierra Club Productions develops literary projects as well as true stories, commissions original concepts, and partners with production companies to co-produce and co-market projects. The goal is to connect filmmakers with grassroots outreach campaigns to help engage film audiences and heighten the film’s impact. Headquartered in Southern California, the division has produced programming for public television, cable and satellite broadcast since its launch in 1999.