Siegel for CEO

Rich Siegel, freelance copywriter and author of Tuesdays With Mantu, My Adventures With a Nigerian Con Artist, wants to run Morgan Stanley.
Instead of sending his appeal directly to Mama Morgan, he’s making creative use of an Adweek column instead.

A cursory glance of my CV will reveal that I have little or no experience in the financial arena. Indeed, I have spent the last 25 years of my career as a creative director and copywriter in the advertising industry, including 11 years at TBWA\Chiat\Day. My work has been responsible for generating millions and millions of dollars in higher sales, greater market share and increased brand awareness. I would cite specific numbers, but frankly I don’t know them. Numbers tend to bore me. During pitches, when the media and account people start discussing P&Ls, frequency rates and ROI, I will often start texting friends at other ad agencies, or play games on my iPhone.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.