Show No Ribs

According to Reuters, the Spanish like a little meat on their bones.

The world’s first ban on overly thin models at a top-level fashion show in Madrid has caused outrage among modeling agencies and raised the prospect of restrictions at other catwalk pageants.
Madrid’s fashion week has turned away underweight models after protests that young girls and women were trying to copy their rail-thin looks and developing eating disorders.
Organizers say they want to project an image of beauty and health, rather than a waif-like, or heroin chic look.

This seems to be a quest by another image-making industry for authenticity.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.