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Shovels Full of Pennies Is Pure Currency for Office Max

July 31, 2009 By Leave a Comment

Vinny Warren and his cohorts at The Escape Pod know how to work a good thing. Here they are workin’ it some more, and just in time for “Back to School.”

Warren says, “We went back to New York with our flame-haired penny prankster to buy more stuff with pennies. This time we went for more high-end items. We rented a mansion on the upper west side of Manhattan and posed as Scottish royalty and Texas oil billionaires and had vendors come to us with their wares. And then attempted to pay for them with pennies.”
The spots (which really deliver on one key message–that Office Max is affordable) are directed by Justin Reardon of Anonymous Content. There are TV, radio and banner executions, in addition to the vids available at the brand’s PennyPranks page on YouTube.

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Filed Under: Ad People, Content, Creative Review
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.