Shopping Carts Mutate Into Media Delivery Mechanisms

According to Associated Press, Microsoft-enabled smart carts will be rolling down the aisles of ShopRite later this year.

Customers with a ShopRite loyalty card will be able to log into a Web site at home and type in their grocery lists; when they get to the store and swipe their card on the MediaCart console, the list will appear. As shoppers scan their items and place them in their cart, the console gives a running price tally and checks items off the shopping list.
The system also uses radio-frequency identification to sense where the shopper’s cart is in the store. The RFID data can help ShopRite and food makers understand shopping patterns, and the technology can also be used to send certain advertisements to people at certain points – an ad for 50 cents off Oreos, for example, when a shopper enters the cookie aisle.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.