What Content Can Do For You

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Because I’m looking for work right now, I need to explain what it is that I do in plain terms. It can be difficult to do. Brands may not know they need a strategic content plan for the social space. Hence, their agency doesn’t know it either. That’s why my elevator pitch has to be perfectly in tune every time.
Here it is: Stop pitching so much and start talking. When you “talk” you share common interests. That’s what a brand with a strategic content plan does–talks, shares and engages around a common interest. For Camel, the common interest was rock and roll. That’s why my team developed an online music magazine for the brand. What I help brands do is find that common interest, then explore it deeply in digitally-powered community environments.
Are we good? You know where to find me.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.