Shoes of Merit Only

Bad Banana went leafing through a 1923 yearbook from UC Berkeley, thanks to the digital offerings of Learning to Share. I’m glad he did, because it’s startling (and instructive) to see just how different the world was 85 years ago.
It’s not just media that’s changed, but culture itself. Can you imagine a Berkeley man in 1923 wearing Crocs to class? Going to college was a serious endeavor back then. It required shoes of merit only.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Jody Clayburn says:

    Hey, what would it take to get a photo copy of page 410, of the 1923 Blue and Gold yearbook?