Shish Kabobs For All

shishkebob.jpg
Jeremiah Owyang has some excellent advise for writers who publish on the web.

Research indicates that people who read online tend to skim content, rather than read work for work, line by line.
I encourage bloggers to write in the style of ‘Shish Kabob’, rather than writing in the style of the ‘Steak’.
Cut up your meat for your readers, make it easy to read.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.