Shish Kabobs For All

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Jeremiah Owyang has some excellent advise for writers who publish on the web.

Research indicates that people who read online tend to skim content, rather than read work for work, line by line.
I encourage bloggers to write in the style of ‘Shish Kabob’, rather than writing in the style of the ‘Steak’.
Cut up your meat for your readers, make it easy to read.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.