Shish Kabobs For All

shishkebob.jpg
Jeremiah Owyang has some excellent advise for writers who publish on the web.

Research indicates that people who read online tend to skim content, rather than read work for work, line by line.
I encourage bloggers to write in the style of ‘Shish Kabob’, rather than writing in the style of the ‘Steak’.
Cut up your meat for your readers, make it easy to read.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.