Shish Kabobs For All

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Jeremiah Owyang has some excellent advise for writers who publish on the web.

Research indicates that people who read online tend to skim content, rather than read work for work, line by line.
I encourage bloggers to write in the style of ‘Shish Kabob’, rather than writing in the style of the ‘Steak’.
Cut up your meat for your readers, make it easy to read.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.