She’s Mighty Mighty, Just Lettin’ It All Hang Out

Senior decision makers at Yahoo appear to have a thing for old Commodores songs.
Liz Gannes, a staff writer for GigaOM has this scoop for us:

Yahoo is in the process of setting up an in-house incubator in an attempt to hold onto its expensive talent, sources say. The project, called Brickhouse, will be led by Flickr founder Caterina Fake.
Big companies are no longer the safe havens they were during the tech bust. Self-styled “startup people” — especially those like Fake, who were brought in through acquisitions — long for the bureaucracy-free feeling of going up against the Man, not being the Man. With funding so easily available, Yahoo’s stock treading water, and most of their options vested, it’s tempting to jump ship.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.