She’s Mighty Mighty, Just Lettin’ It All Hang Out

Senior decision makers at Yahoo appear to have a thing for old Commodores songs.
Liz Gannes, a staff writer for GigaOM has this scoop for us:

Yahoo is in the process of setting up an in-house incubator in an attempt to hold onto its expensive talent, sources say. The project, called Brickhouse, will be led by Flickr founder Caterina Fake.
Big companies are no longer the safe havens they were during the tech bust. Self-styled “startup people” — especially those like Fake, who were brought in through acquisitions — long for the bureaucracy-free feeling of going up against the Man, not being the Man. With funding so easily available, Yahoo’s stock treading water, and most of their options vested, it’s tempting to jump ship.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.