Shed The Suit

Adweek has been offering a lot of guest columns of late. They’re featuring one from freelance copywriter and creative director, Jim Morris, at the moment. He argues that it’s tough being a CD today. His main point is CDs are doing their work and the work of hapless account directors.

As I see my creative director clients at agency after agency being stretched and twisted into unnatural positions, it makes me want to slap the fat cats at the top.
For Chrissakes, bigwigs, let ‘em create, let ‘em lead, let ‘em teach and nurture — but please stop forcing creative directors into suits and making them book their own flights.

In related news, Zeus Jones, refuses to employ account people. Rob White told the daily (ad) biz why.

The job of account people is primarily to manage relationships. We have set up our business to solve business problems on a project by project basis. If we’re successful that will build healthy relationships as a by-product. What this means is that the people responsible for the strategies and ideas have a direct, unimpeded relationship with the clients. Our clients like that. It may not always be the most efficient way to run the business but we like it.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Keeping it real

    In my several years on the block, the lazy, myopic, and backstabbing nature of many account executives has absolutely stunned me.
    I think agencies do a very poor job of holding account-types “accountable” to the right priorities, and seem to generally prefer increasing the load on creatives rather than training or hiring AEs who “get it.”
    I generally have to do all my own research, strategizing, scheduling, and prioritizing along with my conceptual and executional demands. Meanwhile the account team sits on projects for weeks, gives them to me at the 11th hour, and then comes up with incredibly ignorant criticism when it comes to review time.
    I currently work at a strong creative shop, by the way, so i can only imagine what happens at account-driven shops.
    And for the record, the arrogant, myopic and lazy creatives running around are nothing to be proud of either.

  • http://adpulp.com David Burn

    Thanks for this comment, KIR. It’s revealing and then some.