Shazam is an awesome app. It listens to songs on the radio and tells you the name of the track and artist. Technology…
Apparently, Shazam will also listen to TV ads.
General Mills’ Pillsbury Crescents brand is using Shazam for TV to reach busy millennial moms. When viewers see the TV spot, they can open Shazam on their smartphone and access more content from Pillsbury.
According to Online Media Daily, this is the ninth month in which Shazam for TV is offering advertisers the ability to synchronize on-air creative with the media discovery app. Starting with Old Navy, 24 campaigns have gone live since early in the year.
When Shazam users do have their apps active during synchronized ads, 65% of them engage with the app content.