
Inspired by the smashing success of Alex Tew’s Million Dollar Homepage, Pete Kerr and his wife Heather and their friend from work Karys from Belfast, Northern Ireland, have launched a like concept. There are a couple of key differences from Tew’s experiement. One, the money raised goes to charity. Two, everyone gets the same size display, regardless of the purchase price (although higher contributions do move to the top of the page).
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Sharpies On Toast
Filed Under: Cause-Related Marketing
I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.



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