Inspired by the smashing success of Alex Tew’s Million Dollar Homepage, Pete Kerr and his wife Heather and their friend from work Karys from Belfast, Northern Ireland, have launched a like concept. There are a couple of key differences from Tew’s experiement. One, the money raised goes to charity. Two, everyone gets the same size display, regardless of the purchase price (although higher contributions do move to the top of the page).
Sharpies On Toast
Filed Under: Cause-Related Marketing
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.