Sharks Will Eat Your Lunch

Dallas-based, Moroch, created a new web site for McDonald’s.
WWW.FILETOFISH.COM encourages visitors to play an interactive game to save their Filet-O-Fish Sandwich from swimming sharks. The top 50 player’s scores from around the country will be displayed ongoing while game “codes” to circumvent levels can be accessed by passing the link along to friends, taking a survey or through successfully completing levels.
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Market intelligence firm IDC, said over 84 million people visited online gaming sites in 2003, with over 104 million projected by 2007.
The online game, titled “Shark Bait”, is part of comprehensive and integrated multimedia campaign including Spanish and English language television and radio spots, rich-media banner ads, outdoor and point-of-purchase. The campaign will run in 50 U.S. media markets and over 2,700 restaurants.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.