“Share Something Juicy!” Is A Great Content Platform (And Tagline)

Starburst is up to some craziness on the web.
According to Media Week, the candy brand underwrote “a unique content distribution deal for the Next New Networks’ series Nite Fite, which resulted in an episode of that show receiving premium placement on YouTube via its top homepage ad placement.”
Taking another page from the YouTube playbook, Starburst, also teamed with Katers17, a young vlogger with an existing following on the video sharing site.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.