“Share Something Juicy!” Is A Great Content Platform (And Tagline)

Starburst is up to some craziness on the web.
According to Media Week, the candy brand underwrote “a unique content distribution deal for the Next New Networks’ series Nite Fite, which resulted in an episode of that show receiving premium placement on YouTube via its top homepage ad placement.”
Taking another page from the YouTube playbook, Starburst, also teamed with Katers17, a young vlogger with an existing following on the video sharing site.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.