Starburst is up to some craziness on the web.
According to Media Week, the candy brand underwrote “a unique content distribution deal for the Next New Networks’ series Nite Fite, which resulted in an episode of that show receiving premium placement on YouTube via its top homepage ad placement.”
Taking another page from the YouTube playbook, Starburst, also teamed with Katers17, a young vlogger with an existing following on the video sharing site.
