Share Your Breakfast, is a new cause-related promotion from Kellogg that will help provide one million school breakfasts to help feed children from food-insecure households.
One in four American children goes without breakfast each morning, according to the U.S. Department of Agriculture.
Kristin Wartman is a food writer living in Brooklyn, and contributor to Grist, is not impressed.
Kellogg and every other food industry giant certainly should do something about the hunger problem, but they shouldn’t be filling already undernourished children with food products that are nutritionally void at best.
Wartman points out that Frosted Flakes contains 11 grams of sugar per three-fourths cup serving. After the first ingredient of milled corn, the next three read: sugar, malt flavoring, and high-fructose corn syrup — three forms of sugar by different names.