SFX FTW

This is spec creative from Sharpe Blackmore/Toronto that the client–Steam Whistle Brewing–bought with beer and is now paying to run on CBC.

Most spec creative stories get no where near a happy ending like this, so my hat’s off to all involved.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.