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Sexually Explicit Double Entendre

February 22, 2006 By 4 Comments

In the sexually repressed North American nation where I reside, alcohol advertisements can not make claims that one’s sexual attractiveness or performance will be heightened by the selection of the correct beer, wine or spirit.
Apparently, Japan has no such controls. Witness this Ogilvy Japan ad for Corona:
Corona_Grind.jpg
In case you missed it, the copy says, “Grind it in deeper.”
[via Hidden Persuader]

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Filed Under: Brands
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • teeveedubya

    oh stop it corona. just stop it.

  • http://multicultclassics.blogspot.com HighJive

    peobably produced while neil french was still wpp worldwide creative director…?

  • ARB:

    Not likely. When penning an ad, French eschews the obvious concept and instead focuses on communicating the actual benefit of the product. Usually to devastatingly simple effect.
    Witness:
    http://www.neilfrench.com/panadol/SLIDE/1.html
    IMHO, French is as close to Bill Bernbach we’ll see in our lifetime.

  • ARB:

    f’ccukta blogging software!… how can you edit your post without reposting?