Sex Sells (No Matter How Offensive The Come On)

When moving unwanted email to my spam box, I often ask myself who clicks on this shit, because someone obviously does, or it would not keep coming.
New York Times has the answer:

Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam. The third most successful variety is spam advertising Rolex watches, 0.0075 percent of which get clicked on.

So, all you flashy watch-wearin’ horny toads on Viagra, you are THE ENEMY.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.