Sex Sells (No Matter How Offensive The Come On)

When moving unwanted email to my spam box, I often ask myself who clicks on this shit, because someone obviously does, or it would not keep coming.
New York Times has the answer:

Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam. The third most successful variety is spam advertising Rolex watches, 0.0075 percent of which get clicked on.

So, all you flashy watch-wearin’ horny toads on Viagra, you are THE ENEMY.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Preach it, Brother Burn!

  2. Did you say Rolex? I clicked on that word, but it didn’t do anything. I need another Rolex. What’s going on?