Sex Sells (No Matter How Offensive The Come On)

When moving unwanted email to my spam box, I often ask myself who clicks on this shit, because someone obviously does, or it would not keep coming.
New York Times has the answer:

Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam. The third most successful variety is spam advertising Rolex watches, 0.0075 percent of which get clicked on.

So, all you flashy watch-wearin’ horny toads on Viagra, you are THE ENEMY.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.brainsonfire.com/blog Spike Jones

    Preach it, Brother Burn!

  • http://www.bullshitobserver.com Todd

    Did you say Rolex? I clicked on that word, but it didn’t do anything. I need another Rolex. What’s going on?