Sex Sells (No Matter How Offensive The Come On)

July 3, 2006 By David Burn 2 Comments

When moving unwanted email to my spam box, I often ask myself who clicks on this shit, because someone obviously does, or it would not keep coming.
New York Times has the answer:

Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam. The third most successful variety is spam advertising Rolex watches, 0.0075 percent of which get clicked on.

So, all you flashy watch-wearin’ horny toads on Viagra, you are THE ENEMY.

Filed Under: Direct

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://www.brainsonfire.com/blog Spike Jones

Preach it, Brother Burn!
http://www.bullshitobserver.com Todd

Did you say Rolex? I clicked on that word, but it didn’t do anything. I need another Rolex. What’s going on?