Sex Sells

USA TODAY:, long coveted as potentially one of the most lucrative sites on the Web because of its catchy name, has been sold for about $12 million in cash and stock, a source familiar with the deal told Reuters on Monday.
Escom, a group of anonymous buyers, said in a statement it had acquired the Web address from Gary Kremen, chief executive of Grant Media and the founder of Terms of the transaction were not disclosed.
The new owners said in the statement that they plan to transform into “the market-leading adult entertainment destination,” which they said would include “adult dating opportunities,” sex and relationship advice, erotica, video-on-demand and live chat.
The sale ranks as one of the most expensive Web domain name transfers ever and outpaces the $7.5 million paid for in 1999 at the peak of the dotcom boom.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Michael Gross

    Check out “The Taking of Sex.Com” by Michael Gross in the February Playboy magazine to read the whole rolicking saga of the most valuable domain name on the internet.