Sex Sells

USA TODAY:, long coveted as potentially one of the most lucrative sites on the Web because of its catchy name, has been sold for about $12 million in cash and stock, a source familiar with the deal told Reuters on Monday.
Escom, a group of anonymous buyers, said in a statement it had acquired the Web address from Gary Kremen, chief executive of Grant Media and the founder of Terms of the transaction were not disclosed.
The new owners said in the statement that they plan to transform into “the market-leading adult entertainment destination,” which they said would include “adult dating opportunities,” sex and relationship advice, erotica, video-on-demand and live chat.
The sale ranks as one of the most expensive Web domain name transfers ever and outpaces the $7.5 million paid for in 1999 at the peak of the dotcom boom.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Check out “The Taking of Sex.Com” by Michael Gross in the February Playboy magazine to read the whole rolicking saga of the most valuable domain name on the internet.