Sex and Candy

A candy named Fling? No this isn’t an April Fool’s joke. It’s a new product from Mars–its first new candy brand since Twix was introduced nearly 20 years ago.

According to Ad Age, Mars’ Fling will likely compete head to head with Hershey’s Bliss, an updated, up-market Kiss, aimed squarely at women.
Where Fling will not compete is Cannes, One Show and the rest. Camera angle trickery is the best BBDO/New York can do for an important product launch? I doubt it, but that’s what’s being produced and run.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Cute, but it’s no Effen!