“Sev” Buys Start Time At The Cell

USA Today looks at a Texas-based convenience store’s wishful thinking.

The Chicago White Sox have agreed to start weeknight home games at 7:11 p.m. under a sponsorship deal struck with the convenience store chain known for its Slurpee frozen drinks, the team announced Wednesday.
White Sox spokesman Scott Reifert would not disclose the value of the three-year deal with Dallas-based 7-Eleven Inc., but he said the revenue it generates will probably be reinvested in the team or its ballpark.
The new start time does not represent a drastic change since many weeknight games at U.S. Cellular Field currently start at 7:07 p.m., Reifert said.
Margaret Chabris, a spokeswoman 7-Eleven, said, “Every time the media announces the game’s start time it will be a gentle reminder of our sponsorship.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.