Serial Webisodes Are The New Black


Bill Green who has the wheel at Adrants this week, is giving props to Season in the Balance, a serial webisode from New Balance.

Props to Momentum Worldwide and Tangerine Films. Think Friday Night Lights with lacrosse sticks.

Once again, I’m intrigued by the content play. It’s a fast growing segment of the marcom industry and one of the more exciting possibilities creatively. Plus, the impact finely honed content can make for a lifestyle brand is immense.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.