Serial Webisodes Are The New Black


Bill Green who has the wheel at Adrants this week, is giving props to Season in the Balance, a serial webisode from New Balance.

Props to Momentum Worldwide and Tangerine Films. Think Friday Night Lights with lacrosse sticks.

Once again, I’m intrigued by the content play. It’s a fast growing segment of the marcom industry and one of the more exciting possibilities creatively. Plus, the impact finely honed content can make for a lifestyle brand is immense.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.