Serial Webisodes Are The New Black


Bill Green who has the wheel at Adrants this week, is giving props to Season in the Balance, a serial webisode from New Balance.

Props to Momentum Worldwide and Tangerine Films. Think Friday Night Lights with lacrosse sticks.

Once again, I’m intrigued by the content play. It’s a fast growing segment of the marcom industry and one of the more exciting possibilities creatively. Plus, the impact finely honed content can make for a lifestyle brand is immense.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.