A lot of big-time consumer brands are jumping all over the viral bandwagon. From a creative standpoint, I think it’s a good thing. From a media buying standpoint, it’s exceptional. But, I’d like to make one point of clarification
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.