Send Me Your Weak

A lot of big-time consumer brands are jumping all over the viral bandwagon. From a creative standpoint, I think it’s a good thing. From a media buying standpoint, it’s exceptional. But, I’d like to make one point of clarification

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.adpulp.com Shawn

    “spec virals”
    -viral infection
    -spec virus

  • http://adpulp.com David Burn

    Viral Infection. That’s (good sh)it!

  • http://www.adpulp.com Shawn

    Viral Infection. You heard it here first.
    Trademark paperwork in progress.
    Give me “A-List” status :)

  • http://adpulp.com David Burn

    You’ll need to talk to Nick Denton about A-listing. In the meantime, I can get you a rather nifty Nick Denton Trucker hat. If it doesn’t fit, I’m sure it’ll be a hot item on eBay someday.