Send Me Your Weak

A lot of big-time consumer brands are jumping all over the viral bandwagon. From a creative standpoint, I think it’s a good thing. From a media buying standpoint, it’s exceptional. But, I’d like to make one point of clarification

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.adpulp.com Shawn

    “spec virals”
    -viral infection
    -spec virus

  • http://adpulp.com David Burn

    Viral Infection. That’s (good sh)it!

  • http://www.adpulp.com Shawn

    Viral Infection. You heard it here first.
    Trademark paperwork in progress.
    Give me “A-List” status :)

  • http://adpulp.com David Burn

    You’ll need to talk to Nick Denton about A-listing. In the meantime, I can get you a rather nifty Nick Denton Trucker hat. If it doesn’t fit, I’m sure it’ll be a hot item on eBay someday.