Send Me Your Weak

A lot of big-time consumer brands are jumping all over the viral bandwagon. From a creative standpoint, I think it’s a good thing. From a media buying standpoint, it’s exceptional. But, I’d like to make one point of clarification

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. “spec virals”
    -viral infection
    -spec virus

  2. Viral Infection. That’s (good sh)it!

  3. Viral Infection. You heard it here first.
    Trademark paperwork in progress.
    Give me “A-List” status 🙂

  4. You’ll need to talk to Nick Denton about A-listing. In the meantime, I can get you a rather nifty Nick Denton Trucker hat. If it doesn’t fit, I’m sure it’ll be a hot item on eBay someday.