Selling Sugar With Song

Adfreak’s Gregory Solman posted yesterday about Diet Coke’s “seductive roller girl,” actress Nicole Vicius. It’s easy to understand why the public has an interest in this woman. She’s the star of a really well done commercial!
The spot makes generous use of Paul Oakenfold’s “Starry Eye Suprise” and is choreographed like a Dr. Pepper commercial from the 1970s.
Oh my, starry eyed surprise
Sundown to sunrise
Dance all night
We gonna dance all night
Dance all night to this DJ
The song is a collaboration between world-renowned DJ and producer Paul Oakenfold, and vocalist Shifty, a.k.a. Shifty Shellshock, a.k.a. Seth Brooks Binzer, a.k.a. the guy from Crazy Town.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • American Copywriter

    As noted and discussed in American Copywriter #6, this commerical is like Shawshank Redemption. Every time it’s on I have to watch it and I don’t know why.

  • David Burn

    From a conceptual viewpoint, there’s nothing to it. No big ideas. No new ideas. Yet, it’s a great spot. I guess sometimes it really is all in the execution.

  • KRank

    snore with bubbles.

  • seamus

    Oh man, why did you have to tell me that that’s the Crazy Town guy? Ruined for me now.