Selling Sugar With Song

Adfreak’s Gregory Solman posted yesterday about Diet Coke’s “seductive roller girl,” actress Nicole Vicius. It’s easy to understand why the public has an interest in this woman. She’s the star of a really well done commercial!
The spot makes generous use of Paul Oakenfold’s “Starry Eye Suprise” and is choreographed like a Dr. Pepper commercial from the 1970s.
Oh my, starry eyed surprise
Sundown to sunrise
Dance all night
We gonna dance all night
Dance all night to this DJ
The song is a collaboration between world-renowned DJ and producer Paul Oakenfold, and vocalist Shifty, a.k.a. Shifty Shellshock, a.k.a. Seth Brooks Binzer, a.k.a. the guy from Crazy Town.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.


  1. As noted and discussed in American Copywriter #6, this commerical is like Shawshank Redemption. Every time it’s on I have to watch it and I don’t know why.

  2. AC,
    From a conceptual viewpoint, there’s nothing to it. No big ideas. No new ideas. Yet, it’s a great spot. I guess sometimes it really is all in the execution.

  3. snore with bubbles.

  4. Oh man, why did you have to tell me that that’s the Crazy Town guy? Ruined for me now.