Selling Sugar With Song

Adfreak’s Gregory Solman posted yesterday about Diet Coke’s “seductive roller girl,” actress Nicole Vicius. It’s easy to understand why the public has an interest in this woman. She’s the star of a really well done commercial!
rollergirl2.jpg
The spot makes generous use of Paul Oakenfold’s “Starry Eye Suprise” and is choreographed like a Dr. Pepper commercial from the 1970s.
Oh my, starry eyed surprise
Sundown to sunrise
Dance all night
We gonna dance all night
Dance all night to this DJ
The song is a collaboration between world-renowned DJ and producer Paul Oakenfold, and vocalist Shifty, a.k.a. Shifty Shellshock, a.k.a. Seth Brooks Binzer, a.k.a. the guy from Crazy Town.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.americancopywriter.typepad.com American Copywriter

    As noted and discussed in American Copywriter #6, this commerical is like Shawshank Redemption. Every time it’s on I have to watch it and I don’t know why.

  • http://adpulp.com David Burn

    AC,
    From a conceptual viewpoint, there’s nothing to it. No big ideas. No new ideas. Yet, it’s a great spot. I guess sometimes it really is all in the execution.

  • KRank

    snore with bubbles.

  • http://rangelife.typepad.com seamus

    Oh man, why did you have to tell me that that’s the Crazy Town guy? Ruined for me now.