Selling Chocolate Bunnies

Suzanne Powers, Executive Director, Strategy and Business Development, TBWA\Chiat\Day, New York was quoted by USA Today for a story on Easter-time brand promotions.

Trend watcher Suzanne Powers says marketers are trying to associate brands with feel-good family time and occasions.
“These times are few and far between, and marketers are trying to insert their brands,” says Powers, executive director, strategy and new business, for ad agency TBWA Chiat Day. But she cautions: “Easter is pretty religious. You have to be careful.”

Easter is actually, TOTALLY religious. But I know what she means.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. David,
    Love your correction about Easter being, “…actually, TOTALLY religious.” The comments made by Ms. Powers are of the genre that make people outside of the business believe in ad characters created by Hollywood in those abysmal films set in agencies.
    Of course, “…trying to insert their brands…” is not exactly the best language to employ either.