Self-Promo Ad #2

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After Bozell laid me off in 2001, I wandered around for bit looking for a foothold. It came when Dave Markes introduced me to Cathy Solarana. Cathy had a solid design business going in Omaha and her clients were increasingly asking for ads, not just design. That meant someone had to help concept the ads and write them, as well. Thankfully, that someone was me for a time (before I went back to Integer for round two).
Now that I’m on my own again, I’d love to find some collaborators and I believe small design shops are a terrific place to look. They don’t employ writers for the most part, yet consistently need content. The reality is small business owners and designers themselves often manage to produce the copy, but access to a QWERTY keyboard does not a copywriter make. Designers and writers who respect one another and know how to work well together are capable of great things.
[ARCHIVE] Self-Promo Ad #1

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. I’ve had some good freelance gigs come out of that. As you note, copywriting is something many small business owners often think they can do themselves, whereas design is something they immediately seek professional assistance for.