Seeking Return on Investment? Run Consistently Watchable TV

Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit.



According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year.

An estimated 2 million visitors generated by Pure Michigan last summer came from the Great Lakes region and 1.2 million were from elsewhere around the country. Furthermore, the state received $4.90 for each dollar spent on Pure Michigan advertising in 2011.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.