Seeking Return on Investment? Run Consistently Watchable TV

Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit.



According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year.

An estimated 2 million visitors generated by Pure Michigan last summer came from the Great Lakes region and 1.2 million were from elsewhere around the country. Furthermore, the state received $4.90 for each dollar spent on Pure Michigan advertising in 2011.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.