First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation.
According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional items they produce.
“The inspiration for the project came from the realization that our small agency alone amasses about 28 kilograms (60 pounds) of promotional post cards, posters, and booklets from illustrators and photographers every month,” says founder Lance Vining. “That got us thinking: If we take that 28 kilograms and multiply it by say 15 agencies, that’s about 410 kilograms of paper that’s just thrown away. What a waste.”
Vining works as an ACD at DDB San Francisco.
