See No Evil

Jane Sample and Ad Broad consider morality in the context of an ad career.
Jane says:

I can see how some people think we are evil.
But we are not evil. The majority of the people who work in advertising are extremely intelligent and empathetic people who CARE about the world and the people in it, we just like advertising. I know many people who work in advertising and are extremely passionate about “giving back” or supporting a cause that will make the world a better place. They use the expertise they’ve acquired over the years to make a difference.
I never compromise my morality via my job. I treat everyone I work with respect and consideration, I am honest and I will stand up for my morals or in defence of others. I am not going to get ahead by compromising my morals, if that’s they only way I can get ahead then I’ll bloody quit.

I’m glad Jane sees it the way she does. I guess she’s never met these characters in the workplace.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Thanks for the shout and for the great sighting. “Let’s replace that rational thought with irrational thought. It’s our best chance at credibility.” Yep, ToxicToxic pretty much nailed what I do for a living.

  2. The people who never seem to care are the MBA’s on the client side. Most ad people just want to make great creative work that consumers will enjoy AND sells product. Most brand managers only care about the bottom line and could care less about what the consumer really wants.
    That’s why advertising agencies/patners will always be needed in some form. We’re like the middlemen trying to please both people and negotiate a good deal on each of their behalf.