Second Story Finds Smart Clients In Museums

You know how agencies often find a niche to mine? Well, Portland interactive agency, Second Story, is pulling gold from the museum niche.

multimedia slideshow for New Bedford’s Whaling Museum
The Oregonian did a profile on the shop in July.

Second Story, hardly known in its hometown, exerts national influence with Web sites for the likes of the National Geographic Society and PBS, with displays for the Museum of Modern Art, and with exhibits for the U.S. Holocaust Memorial Museum.
Second Story fuses databases, artifacts, animation, Web technology, video, text and breathtaking graphics into stories that adapt to different learning styles and interests.

Speaking on the pressing need for Second Story’s services, Nik Honeysett, head of administration for the J. Paul Getty Museum in Los Angeles, says museums must draw in the “digital natives,” the generation that has come of age taking Google, gaming and gadgets for granted. “We need to engage them,” Honeysett says, “on their own territory.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.