Seattle’s Best Is Taking Their Coffee To The Canadian People

Creature has commenced an experiential road trip through Canada documenting the culture around coffee, during which the brand will share 1000 cups of coffee.
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The photography taken on the trip will be used in Seattle’s Best Coffee cafes all over the world. The brand’s mission is to re-contextualize the coffee world and change the conversation around quality coffee – taking it from a snooty, tradition-laden, dark brown cafĂ©, and bringing it up to speed with culture where it serves as a catalyst for experience, emotion, optimism and sharing. Yes, this last bit is from the press release.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.